China Business

We help people and businesses develop the knowledge, skills, strategies and relationships to succeed in serving Chinese customers and working with Chinese business partners. These customers may be based in China or form part of the international Chinese population living outside China.

Our team comprises experienced educators, coaches and entrepreneurs with a track record of success in working with Australian and multi-national businesses serving the Chinese market. They have been responsible for strategic marketing in China in the wellbeing and healthcare, financial services, digital technology and agribusiness/food sectors. They are actively working with businesses between Australia and China.

Training For Business Leaders and Employees Serving Chinese Customers

We provide a number of online courses and short workshops for Australian based learners wishing to improve their skills in serving Chinese customers who are living in Australia or visiting Australia.

We also provide an accredited qualification called the Certificate III in Customer Engagement. This course is ideal for all staff involved in serving customers. It is relevant to all types of businesses and has a focus on understanding, engaging and delighting all customers, with additional training about Chinese customers. This Certificate is very beneficial for young people entering the world of work for perhaps the first time.

For eligible employees, they will be able to complete the Certificate III under the Australian Apprenticeship and Training program. Where this is the case the accredited training can be delivered at work through our LIVE@WORK Campus platform.  Learning through LIVE@WORK Campus meaning that the learning happens with live training with the learner at work and the assessments take the form of projects and practice in the workplace. That means the employer gets the knowledge and skills applied at work to the benefit of the business. The employee builds knowledge, skills and confidence and earns a respected Australian qualification. Many employers with eligible employees may receive up to $4,000 per employee towards the cost of this accredited training.

For information about Training for your Employees and your eligibility to access government funding please contact us.

For Businesses Pursuing E-Commerce and Online Sales inside China

For business owners and leaders seeking to leverage e-commerce in China, we offer an intensive 2-day workshop. These are delivered face-to-face in Flinders Street Melbourne and via our LIVE@WORK Campus for participants outside of Melbourne. These workshops dive deeply into the major platforms including Alibaba, T-Mall, WeChat, Baidu and several industry vertical players.

For information about training for your employees and your eligibility to access government funding please contact us.

Consulting and Facilitation: Entering the China Market

Let’s consider a few China facts:

• 1.4 Billion people and growing
• The largest and fastest growing source of international students and tourists for most countries
• The world’s largest middle class
• The fastest growing internet, mobile smartphone, and online shopping markets.
• The Mandarin language considered by many the hardest language to learn for native English speakers

China and the China market is quite possibly the most enticing and challenging market for Western lead businesses to succeed in.

Success requires humility, knowledge, effective relationships, patience and investment. Investment of time and money.

For western entrepreneurs and business leaders, our Asian Business Consulting team provides market research, strategy advice, coaching, market access and relationship facilitation services. In China, we have a network of Launch Pods located in 20 offices across 20 cities.

Learn more about the IAB – Asian Business Consulting services team here.